NC rooted…
At GOOD KIDS NASTY CITY, our mission is to challenge the negative narrative of National City by spreading love, energy, and positivity throughout the community. We aim to empower individuals to embrace their unique identities, celebrate their strengths, and uplift one another. Our clothing represents the resilience and spirit of the people of National City who persevere through adversity and rise above the negativity. Through our brand, we seek to create a movement of unity, hope, and inspiration that transforms National City into a place of growth and opportunity.

SD grown…
GKNC aims to capture the essence and pride of San Diego and share it with our community through our unique clothing designs. Our goal is to spread love and positive energy by creating a platform that connects people through fashion, culture, and community engagement. Our San Diego inspired clothing represents the vibrancy, diversity, and spirit of our city, and we aim to empower individuals to embrace their own unique style while celebrating our collective identity. We strive to be more than just a clothing brand, but a movement that uplifts and inspires those around us to make a positive impact in our community and beyond.